SEARCH EGINES OPTIMIZATION
Have a new site or product? Need to promote your
site or product without spending a fortune in this ever competitive market? Then read on...
What is Search Engine Optimization or Placement?
Many new site owners make a fundamental mistake of thinking that search engine submission is same as search
engine optimization.
"Search engine submission" refers to the act of
getting your web site listed with search engines. Another term for this is search engine registration.
Getting listed does not mean that you will necessarily
rank well for particular terms, however. It simply means that the search engine knows your pages exist.
"Search engine optimization or placement" refers
to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines.
It is a speciality that only handful search engine optimization company can do.
Every search engine uses its own unique formula,
called an algorithm, to index and score web sites. Search engines' algorithms weigh various factors, such as a page's design
and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope
to give their visitors the most relevant results.
To achieve a Top 20 position in major search engines,
search engine optimization experts must invest a lot of time studying different algorithms of different search engines. It
is best left to professional search engine optimization company so that you can spend more time growing your business.
Why do I need Search Engine Optimization?
"The search engine positioning of my website
has improved dramatically in just a few weeks. I never imagined that my website could come out #1 on Google.com with
such competitive key words as "Prepaid Cellular phones" and "Prepaid Cell phones". You are amazing!"
L.K. (ecallplus.com)
Today, there are thousands of companies with Web
sites. You can be certain that a few of your competitors already have a presence on-line. However, it is still possible to
become the dominant on-line influence in your industry.
Successful Internet presence involves much more
than designing a great web site or having the "perfect" product. Research shows that 87% of web traffic comes from search
engines. But, in a few years, when almost every company in the world will be on-line, customers will not be able to search
through all of the millions of names that a specific query found. Unless your site is ranked high enough on the search engines
(e.g. within the third page of the search results), none of that traffic will come to you. Worse, it might all go to your
competitors.
However, with Search Engine Optimization, or Search Engine Placement/positioning, your site can be optimized,
submitted, and monitored to achieve top ranking in the most popular search engines.
How do you optimize website for search
engines?
1. Targeted Keywords:
We start by developing a list of target keywords
for your site, based on an analysis of your site's goals and content, and statistical data on what keywords are being used
by searchers to find similar sites.
For example:
How many people do you think search for the word
"travel"? ''A lot''.
How many results come up for "travel''? Millions
of results. In Google, that search keyword brought up 132,000,000 queries.
What do you think is the chance of your website
appearing near the top are? SLIM TO VERY SLIM.
But, because visitors who click-through to a site
after searching for "travel" are not highly targeted, you don't know if they're searching for:
Travel tickets
Travel airlines
Travel hotels
Travel
related equipments
Travel agency
Travel news
However if a search engine visitor types in 'special
offer travel tickets' and you have targeted that key phrase in prominent places where search engines look on your
website, you have a much better chance of appearing near the top of the pile.
Also if in fact the visitor clicks through on your
listing, you are much more likely to make a sale, because you have exactly what the searcher was looking to buy.
2. Optimizing Meta tags, titles and other parts
of the codes.
Title describes the contents of your web page in
one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's
spider sees on your page. Since your title will be seen by both readers and search engines, it's particularly important.
The meta description tag describes your site's content,
giving search engines' spiders an accurate summary filled with multiple keywords. The meta description tag is especially important
because it's the only tag supported by some engines.
3. Optimizing Contents
Major Search Engines have certain criteria for top
ranked sites. These criteria range from having a specific number of words on the page to how many times those words appear
on the page and where they are placed.
4. Search Engine Submissions
Your website will be manually submmited to all top
search engines. However, having it indexed by the search engines is a long process that can take upto 6-10 weeks for you to
see the result.
We will continuously monitor the search engines
for three months to ensure that your URL gets indexed, with resubmissions as necessary during this time.
5. In-Depth Web Traffic Statistics
If we host your website, we have sophisticated software
to aid in the tracking of your website's traffic. You will be able to see what search terms people have used to find your
site, break down of traffic by minutes, hours, day and month, and which linked site is sending you most traffic etc....
6. Free Email and Phone Support 24/7.
